Eunji Park, Johanna Koenigsberger, Alex Dumler, and Yue Zhao
Global packaging regulations are moving toward more sustainable practices and material circularity. For example, the Extended Producer Responsibility(EPR) scheme demands financial obligations of all parties involved in packaging production and the EU’s Digital Product Passports (DPP) as part of the European Green Deal. The packaging industry is preparing for concrete yet innovative solutions as such laws will affect every aspect of the supply chain, including manufacturers, brand owners, and retailers. A European supplier of flexible packaging who was pursuing a holistic approach towards circular economy commissioned INDEED Innovation to co-develop an innovative solution for regulatory compliance and emerging product traceability needs. INDEED Innovation, an innovation consultancy focused on circularity, combines design, engineering, and strategy services with sustainable development practices and behavioural science principles to provide concrete solutions for businesses across the industry.