Shweta Didmishe, Sandhya Variar, Imtiaz Ali Moopan, Deven Kale, Praveen Nahar, and Sahil Thappa
The greatest threat to our planet is the belief that someone else will save it.
Sustainability has been a fad word for decades. It has been overused and inter-mingled with other “green words” such as recyclable, eco-friendly, biodegradable, and so on. The unsustainable loop of sustainability refers to the current trend of marketing products as sustainable alternatives to the existing products but not being sustainable to begin with. This is powered by the emergence of the term greenwashing and its wide adoption. We look at the false perception of sustainability as an elite or luxury term by the masses and the reasons behind this perception. We target how we, as designers, can create interventions in this domain and bring about more sustainable solutions.
