Department of Product Design, National Institute of Design, Ahmedabad, India
The control over resources like money, commodity and information can lead to a drastic socio-economic inequality and mindless consumerism has led to climate change. Our project is a systematic exploration of the most basic physiological need of food and highly influential control means called markets.
As the market system has alienated the producer from the consumer and vice versa, it has bred apathy in our society and when a call for collective action is raised it becomes an echo chamber and is almost impossible to come to any conclusive actions. Our project is an attempt to fight and end problems like socio-economic inequality and climate change catastrophe through better usage, awareness and control of resources which cater to the material needs of the human beings and help build the community, through economic, social and ecological consciousness.
Systems thinking helped provide us with a perspective of a much larger scale and intricacies of interconnectedness between the different elements in the said system and the problems identified from this point of view seem to be at the very core of the wicked problem at hand. We approached to intervene in the system to either overthrow it or change it or subvert it.