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From Artefacts to Meanings: Reframing organisational value propositions through systemic analysis of user-product relationships

Format: Papers, RSD12, RSD12 Papers Pre-release, Topic: Cases & Practice, Topic: Economics & Orgs, Topic: Methods & Methodology

Gijs Rempt, Sine Celik, and Stein Wetzer

The world is facing complex societal issues that continuously call for organisations to transition towards future-proof models. Design practices are no exception to this. As a case study, this paper focuses on the journey of a company that designs, manufactures, and sells products in the juvenile sector and has operated according to the traditional linear business models for over twenty years and now acknowledges a need for change. Our study starts by challenging future ambitions of the company through a system-oriented framework to eventually explore the role of design(ers) in employing systemic analysis of entanglements to reframe the organisation’s value propositions. Our study sheds light on the opportunities that emerge with the expansion of the solution space when the company culture is moved from an artefact-based focus towards a meaning-based focus. Deriving from a series of co-design sessions, we present the evolutionary path of user-product relationships through the product’s lifetime and use this timeline to translate the interdependent system dynamics into tangible and actionable strategic directions. We redefine what the notion of “ownership” should look like in an alternative paradigm that enables resilient futures. As a result, we present three core vision principles that guide the future of innovation in the company and thirteen key propositions that illustrate these principles with the aim of transitioning not just the company itself but also the mindset towards new product value in the market as a whole.

KEYWORDS: systemic design, reframing value propositions, user-product relationship analysis, design strategy

RSD TOPIC(S): Cases & Practice, Economics & Organizations, Methods & Methodology

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Citation Data

Author(s): Gijs Rempt, Sine Celik, and Stein Wetzer
Year: 2023
Title: From Artefacts to Meanings: Reframing organisational value propositions through systemic analysis of user-product relationships
Published in: Proceedings of Relating Systems Thinking and Design
Volume: RSD12
Article No.: pre-release
URL: https://rsdsymposium.org/organisational-VP-user-product-relationships
Host: Georgetown University
Location: Washington DC, USA
Symposium Dates: October 6–20, 2023
First published: 30 September 2023
Last update: no update
Publisher Identification: ISSN 2371-8404

Proceedings of Relating Systems Thinking and Design, RSD12

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