Liliya Terzieva, Stifani Herpich, and Banoyi Zuma
Innovation in the 21st century has been moving continuously away from the model embraced in the last century, which was characterized as a profit-oriented and silo-targeted one. Currently, the logic is being driven towards “the social” sense and value of the transformation within the reality of complexity and the continuous necessity of designing and re-designing concepts towards sustainability of a different level. The underlying motive of innovation has been for long perceived as generating predominantly economic value. However, co-designing the society in the future is now being transformed into tackling social challenges in a multi-layered complexity scenario. Thus, there has been identified a need to find complementary ways to nurture innovation, generating social and public value based on interdependence and the emergence of interrelated and constantly networking actors.
The workshop has the format of a Concept Carousel creative session, where all participants are facilitated to apply in practice some of the principles behind value networks for designing (creating) in a collective mode. This process can be described as creating spaces and enabling flow of ideas, innovation and unpredictability, using the shared sense of purpose as a guidance or as the open, expansive, creative and energizing nature of leading and steering, whereby at the end everyone becomes enriched with both knowledge as well as specific practical techniques to apply what has been shown and done.
KEYWORDS: innovation, transformation, value networks, collaboration, concept carousel, complexity