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NEWS & NOTES

Mobilizing the Potential of Systemic Design Research

by | Oct 2025 | Format: Sightlines, SDA blog, Topic: Methods & Methodology

ARC25 SIGHTLINES | Anthology of Reflexive Contributors | INTRODUCTION

I have experienced some wonderment perusing the first collection of Sightlines pieces and their artistic expression. Taken as a whole, it seems these are not so thematic or directional, but more personal inspirations that offer “reflection back” from a futuring offered by each author. There may be a manifesto or two, but even these are reflective and not arguing for new movements. Given a short open prompt to write reflexively about rationality in complexity, these insightful stories and proposals seem somewhat timeless, unbounded by the needs of the moment. This may balance the urgency of inquiries for change often fostered in systemic design thinking.

As a reflective invited editorial, I will not use my few words to skim these articles. Instead, I will introduce my own reflection, proposed in hopes for its application, as a possibility for our community, and for others not yet playing in (or on) this field.

At this adolescent stage of field development (10-20 years), we often see a narrowing focus of a dominant epistemic culture and bounded topics that are reinforced by the progression of study itself. What we focus our collective attention on, and reinforce by funding, collaboration and citation, becomes academic impact or output, at least. Impact becomes circular, and we assign importance to field-valued outcomes.

Systemic design research has the potential for revolutionising knowledge production and real-world impacts. Because of the intrinsic integration of design and theory for complexity, a committed research program would have the potential to reveal new knowledge in many scientific and practice fields, especially fields relying on human observers. We have barely mobilised its capabilities. It has drawn into its embrace not just the relationship between design studies and design research, and systemics (cybernetic-systems theory and systems practice), but “just about everything.”

While we may be educating students in line with academic interests, we can go much further. Systemic design has unexplored potential to inform matters that more specialised fields and methods have emerged to address. After more than a dozen years of teaching, mapping, researching, making and convening, I have applied our tools and methods to new economics, business strategy, healthcare and clinical service, ecosystem regeneration, scientific publishing, legal research, and peace studies. I think my students have covered nearly “everything else.”

The integration of these perspectives and methods yields cooperative effects well beyond the parts. In many cases, we are seeking to expand the research boundary to a whole system. We now use design action research for large-scale systemic problems, and use systemic modelling and multi-methodology for service and industrial design. We have numerous ways now to identify, assess, and visually define the interventions, frames, leverage positions, influences, and temporal relations in complex systems, design strategies, and theories of (system) change.

Systemic design has learned from its contributing disciplines and has not foreclosed its potentials by defining a canon or narrowing our focus to the issues of the day (even given our continual interests in social change). I see systemic design as taking a long view, toward constructive reorganisation of social and service systems, without the need to address immediate (first horizon) change.

The food web of a salamander.

Our society’s obsession with immediate impacts expresses the linear model of reactionary problem-solving, as well as the power motive. Urgency is not a system value; it is a reaction to contemporary events based on near-term priorities. Systemic design research enables us locate and address deeply persistent drivers of multiple crises and “resolve the right problem,” not just to design beautiful solutions to social effects. Such a stance requires long-term vision, consistent clarity on purpose and well-framed arguments and agreements on methods and truth regimes. There are very few fields that can deliver knowledge on the evolution of complex future impacts. When we can research and inform, the long-term, immediate benefits are always an outcome. The reverse is not the case.

In a recent search through the history and trajectory of research in design studies, I uncovered a Ranulph Glanville quote from nearly 50 years ago. His position was that design research was not just a practice of creative exploration for desired change in products and systems, but a model for better research, a designed process for scientific discovery, as well as the invention of artefacts.

Thus design will take its true place as the basis for the activities that create scientific (as well as other) knowledge, and will no longer be sneeringly and trivially dismissed by those who adjudicate without creating, and who are fooled into believing that science is as she is writ. There will be no need for a special area of design research, for all research will be seen to be part of design research, with that which we call, now, design research being the most basic of all. Ranulph Glanville (1981, p. 93)

As I explored this Design Research Society source (Jacques & Powell, 1981), I was struck by the breakthroughs in design thinking at this nearly-forgotten era of design. The proceedings from this meeting were published by Nigel Cross, Bruce Archer, George Rzevski, Clive Dilnot, John Chris Jones, and Ranulph Glanville. Ranulph was especially instrumental in the early formation of RSD and systemic design philosophy.

These authors not only foresaw but also acknowledged the importance of systemic design research; they distinguished early design directions for complex systems and large-scale multi-function platforms. Most explored how complexity or systems concepts, even systems theory, informed the emerging space of design studies.

I find it curious that after 50 years, many established methodologies remain just as powerfully fitting to problems, but are rarely innovated to new contexts. Also, our new methods are often adaptations of older, even forgotten approaches. Mixed-methods design research with innovative system analysis, adapting established techniques from legacy sources, can definitely strengthen the quality and impact of systemic research. Originality is revealed as much by adapting to context, not just inventing new methods as if it were the design task itself. If we face a uniquely complex situation, there is a good chance a methodology defined 20 or 50 years ago will fit better than today’s fashionable techniques. This disposition might also massively expand our toolbox for creative, effective design research.

Systemic design research aspires to an understanding of whole system contexts, cycles of change, and to account for the effects on non-humans and actants in designed environments. There is no centre in systemic design research—it is not system-centred. Perhaps even the centre in centred design has always been an artificial designation to limit our focus, to constrain ourselves to a design brief. More complex, multi-system studies require a mix of units of analysis, and as such, no centralising focus.

Mixed-unit research requires mixed methodology. Using multiple methods in a semi-structured strategy allows for progressive disclosing of the system and the adaptation of methods when a “next question” is revealed. As Glanville (1981) also suggests for scientific discovery, appropriate methods are selected to explore the potential findings in an inquiry when the focus of the emerging issue becomes understood.

Systemic design has no taxonomy or consensus boundaries on its interdisciplinary reach. Even if we count just the RSD authors, we have seen connections to many other fields and journals, from policy, economics, ecological regeneration, healthcare, management and organisational studies, and system engineering. These connections will continue to expand. And so might we expand our own vision to embrace a much wider reach of the potential of systemic design research.

References

Glanville, R. (1981). Why design research. In Design: Science: Method: Proceedings of the 1980 Design Research Society conference, pp. 86-94.  Guildford, UK: Westbury House.

Jacques, R. & Powell, J.A. (1981). Design: Science: Method.

Jones, P.H. & Van Ael, K. (2022). Design journeys through complex systems. BIS Publishers.

Simon, H. (1996). The sciences of the artificial. The MIT Press.

Sightlines articles comprise the annual Anthology of Reflexive Contributors—RSD chairs, speakers, and other influential voices whose work is foundational or influential in systemic design.

Profile

Peter Hayward Jones

Peter Hayward Jones

Tecnológico de Monterrey | OCADU

Peter Hayward Jones is a Distinguished Professor in Systemic Design at Tecnológico de Monterrey, School of Architecture, Art and Design, and Associate Professor in the Faculty of Design at OCAD University. He is the founder of Redesign Network and academic director of the Flourishing Enterprise Institute. For systemic design, he is a co-founder and board member of the Systemic Design Association, editor-in-chief of Contexts—The Systemic Design Journal, and scientific advisor to the annual Relating Systems Thinking and Design Symposium. His research agenda is focused mainly on the theory and application of systemic design in highly complex domains such as healthcare and public sector management. He has written four books about design and innovation, the most recent ones being Design Journeys through Complex Systems (BIS Publishers, 2022) and Design for Care: Innovating Healthcare Experience (Rosenfeld Media, 2013). Peter is recognised for his contributions to systemic design, including new systemic methodologies such as the Systemic Design Toolkit, Systemic Theories of Change, and the Flourishing Business Canvas.

Peter is an SDA founding board member and Vice Chair, serving since 2018, and Editor-in-Chief of Contexts—the Systemic Design Journal.

Sightlines: ARC25

Movement, Becoming, and the Cybernetic Archive

Movement, Becoming, and the Cybernetic Archive

Kate Doyle: The modern archival impulse speaks to a very basic tendency toward collection and re-collection, categorisation, and creation. Photography has shown us two sides of the realisation (s) of this impulse: a ready access to creative archival artistry/­an enabled pursuit of proof and fixity. We walk the line upon which a production of thingness can exchange experience into commodity and stasis.

An Egalitarian Systemic Design?

An Egalitarian Systemic Design?

Birger Sevaldson: Systemic design needs to develop along both paths, the academic and the practice-oriented. We should turn energy from academic exercises to practice. There is no time to wait for the perfect theory. We need small steps of improvement on all frontlines. This implies nurturing “imperfect” practices on a very wide scale.

Stirring the Sediment: The material practices of systemic design

Stirring the Sediment: The material practices of systemic design

Chloé Oru: I considered that the river, as a natural system, offers an easy-to-grasp perspective to explore the definition of materiality and systemic outcomes, to explain the power of systemic design in practice, and to explain its strategic potential to support organisational change and fluxes in navigating complexity.

Systemic Design Inquiry—Open or Closed? Broadband Inquiring Systems

Systemic Design Inquiry—Open or Closed? Broadband Inquiring Systems

Harold Nelson: It is obvious that we need to reestablish new broadband designs of inquiry to supplement and balance the dominance of narrowband inquiring systems in a world recognized to be more complex and entangled than imagined, and more challenged by complex technologies than ever expected.

Crossing Algebra and Systemic Design

Crossing Algebra and Systemic Design

Louis Kauffman: What if one also knows a theory? How will that affect the process? Can new theory also evolve with the help of systemic design? What does it mean to creatively use theory and reasoning? Will not such use, if creative, go beyond standard logical reasoning into the use of dialogue and imagination? Will not creative use of theory lead both to new designs and to new theory? It is our contention that the answer to all these questions is a resounding yes.

Co-Creating Social Worlds in Relationship with Others

Co-Creating Social Worlds in Relationship with Others

Abbie VanMeter: CMM has evolved into an important perspective and practice that foregrounds relationality as central to meaning-making, is increasingly applicable in everyday life, and remains rooted in a strong theoretical foundation.

Three Layers of Systems Thinking

Three Layers of Systems Thinking

Gerald Midgley, Rachel Lilley, and Raghav Rajagopalan: Could we be approaching a tipping point when systems thinking will become business as usual in our organisations and communities?

Let’s be Abnormal

Let’s be Abnormal

Karen O’Brien: When chaos, confusion, and cruelty become hypernormal, it’s time to challenge normality. Let’s be abnormal and embrace our quantum nature—relational, paradoxical, and entangled to the core. 

Systems Leadership: Seeing the forest for the trees

Systems Leadership: Seeing the forest for the trees

Seanna Davidson: And so it becomes necessary to challenge the notion of leadership altogether and to make visible a relational, shared and dynamic leadership that more resembles a system than an individual role.

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