Making Metaphors Matter within Systems Oriented Design

Palak Dudani

Fjord, part of Accenture Interactive | Designer–Researcher

This paper builds on the theme of tensions by focusing on the sub-theme of “value conflicts”. The role of values and worldviews within complex systems is exemplified via the use of metaphors for associating with, embodying, materialising, diversifying and probing aspects of complex systems in relation to design work. The paper takes a relational and reflexive view of systems oriented design (SOD) and is based on an explorative study conducted as part of a systems oriented design master thesis project. The study looks at the Norwegian housing system and explores the systemic complexities by engaging a diverse set of stakeholders. The paper highlights how the use of metaphors contributed to the critical systemic enquiries in the study and supported the author’s SOD explorations in imagining alternatives within housing in Norway.

Keywords: metaphors, systems oriented design, reflexivity and relationality, diverse actors, values and worldviews