Hongli Joosten-Ma, Jennifer Cakir, and Diana Perra
A strategic ecosystem model to accelerate win-win solutions within the value chain
Systemic co-design has great opportunities to develop interventions supporting the large societal transition challenges, including a sustainable and circular society. It is used to engage stakeholders and end-users, but is there a way to further accelerate the change? How do we ensure that there is a strong business case for every actor/player in the value chain to adopt the responsible solutions that would help to scale up business and societal success?
This session introduces the Ecosystem Success Accelerator (ESA), a strategic ecosystem model that offers a quantitative approach to accelerate change by ensuring that innovation delivers a solution that creates demand from the end user and is able to deliver on the demand throughout the value chain.
It complements systemic design thinking by offering a model that not only considers the needs of the diverse group of stakeholders involved within an ecosystem but creates and validates win-win business cases.
It focuses on the key actors in a value chain and how to help them operate as a cohesive system, considering the needs and developing win-win solutions for each actor. Practical case studies of how the approach works in real-life will be shared including within the clothing and agriculture industry.
The session will also include a workshop in which participants will get first-hand experience in how the model can help to facilitate effective, sustainable and responsive solutions that meet the needs of all communities involved.
KEYWORDS: ecosystem model, accelerating success, multi-actor value proposition, value chain success, Ecosystem Success Accelerator