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Goran Matic and Ana Matic

This activity will explore the concept of ‘inward fractalization’ as a means of designing sustainable innovation initiatives across a broad range of socio-technical ecosystems – to enable resilient organizations and sustainable economies. Building on the work of fractal innovation (Dyck, 2006), an approach to designing ecosystemic ‘endogenous depth’ is posited – which supports the creation of continuously sustainable value propositions. Here, hierarchical coherence and network connectivity are expanded by first a) decomposing, and then b) “fractalizing” the implicit cybernetic loops that stabilize the existing ecosystemic relationships. This approach creates additional dimensionality throughout the panarchy cycle (Gunderson, 2001) – which builds exergy (Dincer & Rosen, 2012) and enables adaptivity (Holling, 2001) while enhancing the overall ecosystemic resilience and sustainability of the associated innovation initiatives. The classical theories of economic growth tend to emphasize exogenous activity as the primary means of market-space expansion and value creation. To advance this model, the ‘inward fractalization’ enables the creation of internal or ‘endogenous depth’ – where innovation products and services can be viewed as systemic objects and building blocks of experience in inter-mediated and circular economies, enabled by design research (Buchanan, 2001) and argued to be better aligned with the emerging “processual” worldviews (Baskin & Bondarenko, 2018); where even states and countries can be considered as ‘fractal actors’ (Laïdi, 2002).

KEYWORDS: Sustainable Innovation, Economic Growth, Circular Economies, Resilience, Systemic Design, Cybernetics




Citation Data

Author(s): Goran Matic and Ana Matic
Year: 2022
Title: Designing Sustainable Innovation with ‘Inward Fractalization’
Published in: Proceedings of Relating Systems Thinking and Design
Volume: RSD11
Article No.: 066
Host: University of Brighton
Location: Brighton, UK
Symposium Dates: October 3–16, 2022
First published: 25 September 2022
Last update: 30 April 2023
Publisher Identification: ISSN 2371-8404