Author: Ashwathy Satheesan
Rapid urbanization, improved living standards and change in consumer lifestyle has led to a boost in sale of household appliances over the recent years. With rise in concern of this carbon footprint, the short-lived packaging in which these appliances are transported needs to be holistically redesigned. This paper outlines such a case study of a systemic design project undertaken by the author for IFB Industries Ltd. in the context of washing machine packaging in India. The project is an attempt to rethink the lifecycle of appliance packaging with an ecologically responsible approach using systemic design. The process involved understanding the system, developing research driven insights and ideation. The result of this project was a set of trends and solution directions that can be used as effective inputs for further development.