Select Page

MAPS & EXHIBITS

The Tower of Consumerism in India: Consumerism and its impact on socioeconomic growth and environmental sustainability in India

Format: Maps & Exhibits, Mapping Mondays, RSD12, Topic: Economics & Orgs

Amandeep Singh, Gagarina Nath, Komal Kaur, Mohnish Landge, Oshal Urade, and Sachin Arya

India’s pursuit of economic growth to improve citizens’ quality of life presents a challenge in balancing development with environmental sustainability. Navigating the socio-cultural and economic complexities and India’s performance in the Environmental Performance Index requires finding a sustainable equilibrium. However, the allure of consumerism as a quick-fix solution to generate jobs and improve financial conditions can perpetuate inequality and lead to environmental degradation.

This research paper explores consumerism in India using systemic design. Our comprehensive gigamap visually represents the complex dynamics at play. The gigamap features a tower-like illustration depicting consumerism, with sections reflecting society’s socioeconomic hierarchy and power dynamics. This visual context offers valuable insights into the challenges of achieving a sustainable balance between economic growth and environmental well-being.

The gigamap incorporates leverage points identified through causal maps and system synthesis maps. These leverage points represent critical intervention areas with significant potential for impact. By mapping out actors and barriers within the gigamap, we gain insights into complexities and potential solutions for promoting sustainability.

To enhance our understanding, we integrate Kate Raworth’s Doughnut Model of Economics, developed at the University of Oxford. This holistic economic model considers the ecological ceiling and social foundation necessary for human well-being. By integrating the Doughnut Model into our gigamap, we propose a comprehensive framework for achieving sustainable development in India.

Our research aims to provide policymakers, researchers, and stakeholders with a holistic understanding of the consumerism system in India and the challenges it poses to socioeconomic growth and environmental sustainability. The gigamap serves as a powerful visual tool, guiding discussions and interventions and enabling the design of effective strategies for a more sustainable and equitable future in India.

map detail
RSD12 Exhibition link to browse and download maps

VIEWS

N/A

 

Citation Data

Author(s): Amandeep Singh, Gagarina Nath, Komal Kaur, Mohnish Landge, Oshal Urade, and Sachin Arya
Year: 2023
Title: The Tower of Consumerism in India: Consumerism and its impact on socioeconomic growth and environmental sustainability in India
Published in: Proceedings of Relating Systems Thinking and Design
Volume: RSD12
Article No.: pre-release
URL: https://rsdsymposium.org/consumerism-in-india
Host: Georgetown University
Location: ONLINE
Symposium Dates: February 26–May 6, 2024
First published: 30 December 2023
Last update: February 01, 2024
Publisher Identification: ISSN 2371-8404