Anita van Essen, Nynke Tromp, Remko van der Lugt, Inge Klatte, and Paul Hekkert
TU Delft | University of Applied Sciences Utrecht | Utrecht University
Designing for social transformation is greatly entangled with behaviour change processes. Research shows that integrating insights about individual behaviour and social systemic dynamics can greatly enhance the effectiveness of behavioural interventions (Davis et al., 2015; Littlecott et al., 2019; Moore et al., 2019). This study reports on our experiences (e.g., synergies and challenges) when integrating insights on individual and social systemic determinants of behaviour during a two-year co-design project. The project focussed on improving Speech Language Therapy for children (2-6y) by enhancing collaboration between parents, children with a speech disorder, and Speech and Language Therapists. The aim of the project was to develop a behaviour change intervention to support therapists and parents to work collaboratively in speech and language therapy. To do so, we applied two complementing methods in a co-design setting. To integrate behavioural insights, we applied the individual-oriented Behaviour Change Wheel (Michie et al., 2014). Parallel, the generative Sociona Tool (Van Essen et al., 2020) was used to integrate a social-systemic perspective in the design process.
During the project, the design team reflected on the application of both methods and adjusted them to enhance their design performance. Preliminary findings shed light on 1) the potential synergy between a social systemic and an individual perspective in designing for behaviour change and 2) the obstacles to integrating two methods grounded in different paradigms in a co-design process.
Keywords: behavioural design, co-design, social systems, case study