Acting on a Company to Relaunch a Territory: The application of the systemic design methodology

Format: Papers, RSD10, Topic: Methods & Methodology, Topic: Policy & Governance

A case study in the province of Biella, Italy

Alice Marchesi, Denisa Moldovan, Mariapaola Puglielli, Martina Troppino, William Tonelli, and Xinwei Wu

A company that relates in all aspects to its territory, responds directly and indirectly to every change of it. When the well-being of the territory is lacking due to external or internal forces, the company is also subjected to the difficulties that this entails. In a period strongly characterized by unforeseen environmental events, companies must be able to develop resilient behaviour, to face any scenario.

With this awareness, the Systemic Design methodology is able to highlight the relationships between the territory and a company, give an overview of this network and through a transdisciplinary method, design practical solutions. The methodology has been applied, in the specific case, to study the industrial activity of a dairy farm in Biella province, an area seriously affected by economic crises, which needs to establish a new balance and enhance itself. The approach aims to expand the network of relationships that bind the two systems for mutual reinforcement. Finally, the process merged into three fields of action that affect environmental, economic, and social issues: the use of tangible and intangible resources, the value of by-products and the awareness of the community that lives in these places.

Keywords: Systemic Design, dairy company, territorial enhancement, process efficiency, communication

Citation Data

Author(s): Alice Marchesi, Mariapaola Puglielli, Florina Denisa Moldovan, William Tonelli, Martina Troppino and Xinwei Wu
Title: Acting on a Company to Relaunch a Territory: The application of the systemic design methodology
Published in: Proceedings of Relating Systems Thinking and Design
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First published: 3 September 2021
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Proceedings of Relating Systems Thinking and Design (ISSN 2371-8404) are published annually by the Systemic Design Association, a non-profit scholarly association leading the research and practice of design for complex systems: 3803 Tønsberg, Norway (922 275 696).


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Author(s). (20##). Article title. Proceedings of Relating Systems Thinking and Design, RSD##. Article ##.

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Proceedings of Relating Systems Thinking and Design are published online and include the contributions for each format.

Papers and presentations are entered into a single-blind peer-review process, meaning reviewers see the authors’ names but not vice versa. Reviewers consider the quality of the proposed contribution and whether it addresses topics of interest or raises relevant issues in systemic design. The review process provides feedback and possible suggestions for modifications.

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In 2022, the Systemic Design Association adopted the scholars spiral—a cyclic non-hierarchical approach to advance scholarship—and in 2023, launched Contexts—The Systemic Design Journal. Together, the RSD symposia and Contexts support the vital emergence of supportive opportunities for scholars and practitioners to publish work in the interdisciplinary field of systemic design.

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