Scaling and scaling strategies
Ingrid Mulder, Maria Belén Buckenmayer, and Ryan J.A. Murphy
Delft University of Technology | Strategy & Design Consultancy | Memorial University
Scaling is a motif describing the proportionate growth of innovation. Over the past decade, scholars have adapted the original idea of scaling from business to differentiate different ways to scale that are more appropriate in the context of social innovation. Scaling is sometimes thought of as a panacea: it is the end result, purpose, or answer to what we are trying to achieve. However, scaling remains ill-defined in systems change: we do not have a commonly agreed-upon language for what we are scaling, where we are scaling, or how we are scaling change in social systems. Instead, systemic designers refer to a mix of jargon from (social) innovation, design, systemic change, and/or transition design. Although these fields share similar ambitions for scaling, we argue that systemic designers need advanced scaling strategies for systemic innovation. The complexity of issues addressed by systemic design requires a better understanding of how scaling systems change happens and demands building capabilities for designing for these different dimensions and directions of scale.
The context of the study is a Master-level course building the capacity designers need to understand when maturing systemic social innovations. Students demonstrated a richness in their scaling strategies distinguishing different dimensions and layers of scale. The current work unfolds dimensions of scaling and scaling strategies necessary for systemic scaling and elaborates upon a multi-level framework for scaling literacy. We conclude with a call for scaling literacy to further advance systemic design’s methodological practices and expand the capabilities and action repertoire of future generations of systemic designers.
KEYWORDS: design capabilities, design curricula, scaling literacy, scaling strategies, social innovation, systems change, systemic impact
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